Horst M. Rechelbacher, founder of Aveda, an organic plant-based line of salon products, is an active environmentalist, innovative business leader, author, artist, yoga practitioner and the founder and chief executive of the Minneapolis based company, ‘Intelligent Nutrients’.

“It’s important to let go, calm down, and get grounded. We need to listen to ourselves. When one becomes aware that our present-moment thoughts are not productive, one should simply let them go. Change a negative thought to a positive one.”

“Close your eyes and you will see clearly. Be still and you will hear the truth.”

“Serve selflessly, seeing our customers as ourselves.”
“Apprentice ourselves with dedication to great teachers and to life itself.”

– Horst M. Rechelbacher (1941-  )

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