Horst M. Rechelbacher, founder of Aveda, an organic plant-based line of salon products, is an active environmentalist, innovative business leader, author, artist, yoga practitioner and the founder and chief executive of the Minneapolis based company, ‘Intelligent Nutrients’.

“The mind subconsciously stores all sensory information—smells, tastes, images, physical sensations, sounds, and thoughts. When we are relaxed, we have access to it. When we are hyperactive, we’re replacing one thought with another. Relaxation doesn’t occur, and this is when the body goes into a toxic state.”

“It’s important to let go, calm down, and get grounded. We need to listen to ourselves. When one becomes aware that our present-moment thoughts are not productive, one should simply let them go. Change a negative thought to a positive one.”

“Ask ourselves: How can we serve, nurture and sustain the planet and its people in our business ventures?”

“Give thanks in our prayers for our successes – past, present and future.”

“Clone ourselves through teaching others.”

“Reinvent ourselves daily.”

– Horst Rechelbacher (1941- )

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