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Ralph Lauren

From a young age, Ralph Lauren was interested in fashion.  He worked after school to buy himself stylish and expensive clothes and sold ties to his classmates. Now Lauren heads the Ralph Lauren Polo empire, with boutiques in ten major cities.

“People ask how can a Jewish kid from the Bronx do preppy clothes? Does it have to do with class and money? It has to do with dreams.”

“It's the kind of clothes that mothers and daughters can wear, in terms of concept... It's not about age. It's about taste, and it's about lifestyle. I believe women of all ages can wear anything.”

“I don't design clothes, I design dreams.”

“We are pleased with our performance in the quarter, given the challenging economic environment, ... We continue to strive to be an innovator in the industry by constantly updating our products and merchandise as we seek new customers, while remaining faithful to the traditional Polo customer. This strategy, balanced with sound business practices in a competitive marketplace, is what built Polo Ralph Lauren and made it a leader for three decades, and this strategy will take us into the next decade.”

“They know they're going to look beautiful, and I don't think women should look like costumes. They shouldn't look like fashion victims.”

-  Ralph Lauren  (1939- )

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